Rethink your business model
Digitalisation has caused dramatic changes in many industries, which have forced executive leaders to reflect upon the very core essence of their business, including business scope, the composition of the business model, and the entire business ecosystem. In order to secure prosperity, you will have to rethink the core of your business to ensure that it is adapted to capture maximum value in the digital era.
Redesign your value chain
The technological enhancements have derived a number of new models of R&D and innovation. New technologies such as digital manufacturing, virtual and augmented reality, 3-D printing, and digital supply chains have emerged and partly caused the transition to the forth industrial revolution. To excel in the digital age, you and your company need to figure out how to increase effectivity and efficiency in your value chain by utilizing new technologies and new approaches to drive innovation.
Navigate effectively in your digital transformation
The process of a digital transformation is a complex and unpredictable effort that affects all leaders and employees in a company. Along the way, you will have to face the contradicting challenge of strengthening the core of your company, while building the products and services that will define the future. This entails large leadership challenges in order to create a smooth and well-timed transition, and to develop skills, organisational design, and a culture that supports the transformation. You will need to develop a well-structured plan that allows you to successfully navigate through the entire process.
Create intelligent interactions with your customers
Technology has revolutionised how companies attract and communicate with customers through social media. It has also brought new possibilities for measuring and optimising marketing activities through the use of customer data that previously has been unable to structure. To thrive in the digital age, you will have to formulate a strategy that secures an effective utilization of new technologies and data to create an intelligent communication with your customers.