Marketing

Purpose

The purpose is to launch marketing initiatives, including target communication to our relations.

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Data subject

The relation.

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Categories of personal data

PwC processes non-sensitive personal data, including names, job positions, company names, addresses, telephone numbers and e-mail addresses.

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Legal basis for processing

Processing is necessary for us to pursue our legitimate interest, including our interest in marketing our firm and our interest in targeting the material distributed by PwC, see Article 6(1)(f) of the General Data Protection Regulation.

Processing of personal data as part of the delivery of our newsletters is based on the consent of the relation, see Article 6(1)(a) of the General Data Protection Regulation.

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Source

The relation, employees of PwC or via publicly available sources, such as the central business register (cvr.dk) or LinkedIn.

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Period of retention

PwC retains personal data for five years, counted from our most recent dialogue with the relation.

If the relation has signed up to our newsletter, PwC will process his/her personal data until consent is revoked.

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Recipients

PwC does not disclose personal data, but we engage data processors, including IT suppliers, marketing agencies, etc., to whom we make personal data available. PwC enters into data processing agreements with all data processors to ensure appropriate security.

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