Every company’s identity — the capabilities and practices that distinguish it and make it effective — is grounded in the way people think and behave. Deeply embedded cultural influences change far more slowly than marketplace factors, but coherence across an organisation's culture, strategy and operating model can make it more attractive to its employees and customers, and drive business value. Organisations that figure out which behaviours embedded in their culture can be applied to accelerate the changes that they want – and find ways to counterbalance and diminish other elements of the culture that hinder them – can initiate, accelerate and sustain truly beneficial change with far less effort, time and expense, and with better results.
We help clients work with and within their existing cultures to drive long-term performance. Our emphasis on a critical few behaviours over mind-sets is what differentiates our approach.
PwC’s culture specialists support businesses in their culture evolution efforts by targeting the specific behavioural changes that have the most potential to drive desired business outcomes by diagnosing and working with coherence between strategy, operating model, culture and identity.
We help you assess your existing culture in concrete, specific and objective terms either through interviews with senior leaders, surveys and focus groups. We identify and analyse the cultural traits, including strengths and potential challenges, which impact your business most.
We help you develop a culture strategy plan that focusses on the ‘critical few’. By defining your culture aspirations and identifying and prioritising the critical behaviours to evolve your culture, we help you drive performance and advance key business needs.
We help you integrate formal and informal enabling mechanisms. These, for example, comprise using informal approaches to build emotional commitment and pride (e.g. networks, peer interactions, exemplary motivational leaders) in doing things differently, and deploying formal mechanisms to reinforce and sustain the desired 'critical few' behaviour changes.
We help you determine measurement objectives and design criteria. We understand the importance of defining the right measurement approach for your business, and we know how to design tools and reporting rhythms that help you track progress.